Govoni, Norman A. P. <br/><br/>
Promotional management / 
by Norman Govoni, Robert Eng, Morton Galper. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1986. 
 - xiii, 578 p. ;  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0137310196 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Sales promotion.