TY  - BOOK
AU  - Leonard,Richard
TI  - Principles of sport administration
SN  - 9781935412496
PY  - 2013///]
CY  - Morgantown, WV
PB  - Fitness Information Technology
KW  - Fund raising
KW  - Public relations
KW  - Sports administration
KW  - Management concepts
KW  - Sports
KW  - Economic aspects
N1  - Includes bibliographical references and index; Section I: Management concepts for athletic program administrators -- Section II: Internal program administration -- Section III: Marketing concepts for athletic program administrators -- Section IV: External program administration and other business applications
N2  - Athletic program administrators have a tremendous influence on the success of their organizations.  They must construct viable program plans; oversee budgeting, marketing, and fundraising efforts; and effectively manage employees.  These concepts and many more are covered in Principles of Sport Administration, and indispensible guide for any aspiring athletic program administrator
ER  -