Leonard, Richard, <br/><br/>
Principles of sport administration / 
by Richard Leonard. 
 - x, 344 pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Section I: Management concepts for athletic program administrators -- Section II: Internal program administration -- Section III: Marketing concepts for athletic program administrators -- Section IV: External program administration and other business applications 
<br/><br/> Athletic program administrators have a tremendous influence on the success of their organizations.  They must construct viable program plans; oversee budgeting, marketing, and fundraising efforts; and effectively manage employees.  These concepts and many more are covered in Principles of Sport Administration, and indispensible guide for any aspiring athletic program administrator. 
<br/><br/><label>ISBN: </label>9781935412496  RM200.07 1935412493 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fund raising.<br/>Public relations.<br/>Sports administration.<br/>Management concepts.<br/>Sports--Economic aspects.