Murray, Kris. <br/><br/>
The ultimate child care marketing guide :  tactics, tools, and strategies for success / 
spine title :  The ultimate child care marketing guide. 
Kris Murray. 
 - St. Paul, MN :  Redleaf Press,  2012. 
 - xi, 240 p. :  ill. ;  26 cm. 
<br/><br/>Metrics -- Keeping score -- Customer value and acquisitions metrics -- Enrollment funnel metrics -- Marketing return on investment metrics -- Retention rate metrics -- Now take action! -- Market -- Know your market -- Market research -- Your greatest asset -- Social proof -- Competitive analysis -- Now take action! -- Message -- Crafting your message -- Finding your unique value -- The eight key ingredients of your message -- How to write effective marketing copy -- Now take action! -- Media -- Choose and use media effectively -- Online media: your website -- Online media: social media -- Community marketing -- Publicity campaigns -- Direct mail -- Local media advertising -- Develop your marketing budget -- Now take action! -- Pulling it all together -- Your strategic marketing action plan (S-map) -- Create systems for ongoing success -- Final thoughts -- Appendixes -- Appendix A: Tour checklist -- Appendix B: Sample parent survey -- Appendix C: Strategic marketing action plan (S-map) -- Glossary -- About the author. 
<br/><br/><label>ISBN: </label>9781605540832 (alk. paper)  RM97.40 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Child care services--Management--Handbooks, manuals, etc.<br/>Day care centers--Handbooks, manuals, etc.<br/>Family day care--Handbooks, manuals, etc.<br/>Marketing--Handbooks, manuals, etc.