Babin, Barry J., <br/><br/>
CB :  consumer behavior / 
Barry J. Rabin, Eric G. Harris. 
 - Student edition 6. 
 - xii, 370 pages :  illustrations ;  28 cm. 
<br/><br/> Cover title.  '4LTR Press'--Cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1285189477 9781285189475  RM259.84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.