TY  - BOOK
AU  - Durkin,Dianne M.
TI  - The loyalty advantage: essential steps to energize your company, your customers, your brand 
SN  - 0814408176 (hbk.)
PY  - 2005///
CY  - New York
PB  - AMACOM, American Management Association
KW  - Employee motivation
KW  - Employee loyalty
KW  - Organizational commitment
KW  - Interpersonal communication
N1  - Includes bibliographical references (p. 201-219) and index
ER  -