TY  - BOOK
AU  - Hill,John S.
TI  - International business: managing globalization 
SN  - 9781412953641 (pbk.)
PY  - 2009///
CY  - Los Angeles
PB  - SAGE
KW  - Globalization
KW  - Economic aspects
KW  - International business enterprises
KW  - Management
KW  - International economic integration
N1  - Includes bibliographical references and index
N2  - 'Reflecting a strong managerial orientation, a corporate emphasis, and a true global-local focus, International Business: Managing Globalization explains the whats and whys of global differences as it covers industries, competitors, regions, and markets from the perspectives of practicing managers. Author John S. Hill reviews the geographic and historic backgrounds of regions and markets in a way that no other text has done, with special focus on global supply chains, global branding, and world religions as they affect management at the local level.'--Jacket
ER  -