TY  - BOOK
AU  - Lynn,Gary S.
AU  - Reilly,Richard R.
TI  - Blockbusters: the five keys to developing great new products 
SN  - 9780060084745
PY  - 2002///
CY  - New York
PB  - HarperBusiness
KW  - New products
N1  - Includes bibliographical references (p. [229]-235) and index
ER  -