TY  - BOOK
AU  - Hackley,Christopher E.
TI  - Advertising and promotion: an integrated marketing communications approach 
SN  - 9781849201452 (hbk.)
PY  - 2010///
CY  - Los Angeles
PB  - SAGE
KW  - Advertising
KW  - Social aspects
KW  - Sales promotion
KW  - Brand name products
N1  - Previous ed.: 2005; Includes bibliographical references and index
N2  - This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand'personalities' in terms that resonate with consumers across many cultures
ER  -