Provost, Foster,  1964- <br/><br/>
Data science for business :  [what you need to know about data mining and data-analytic thinking] / 
 What you need to know about data mining and data-analytic thinking 
Foster Provost and Tom Fawcett. 
 - Sebastopol, Calif. :  O'Reilly,  2013. 
 - xviii, 386 p. :  ill. ;  24 cm. 
<br/><br/> Subtitle from cover. 
<br/><br/>Includes bibliographical references (p. 359-366) and index. 
<br/><br/>Introduction : data-analytic thinking -- Business problems and data science solutions -- Introduction to predictive modeling : from correlation to supervised segmentation -- Fitting a model to data -- Overfitting and its avoidance -- Similarity, neighbors, and clusters -- Decision analytic thinking I : what is a good model? -- Visualizing model performance -- Evidence and probabilities -- Representing and mining text -- Decision analytic thinking II : toward analytical engineering -- Other data science tasks and techniques -- Data science and business strategy -- Conclusion. 
<br/><br/><label>ISBN: </label>1449361323 (pbk.) 9781449361327 (pbk.)  RM108.45 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining.<br/>Big data.<br/>Information science.<br/>Business--Data processing.