Cron, William L., 1949-

Sales management : concepts and cases / William L. Cron, Thomas E. DeCarlo. - 10th ed., international student version. - Hoboken, N.J. : John Wiley & Sons, 2010. - 1 v. (various pagings) : ill. ; 26 cm,

'International student version' -- title page.

Includes bibliographical references and index.

9780470418895 Hadiah 0470418893


Sales management.
Sales management--Case studies.