Wirtz, Jochen. <br/><br/>
Essentials of services marketing / 
 Services marketing. 
Jochen Wirtz, Patricia Chew, Christopher Lovelock. 
 - 2nd ed. 
 - Singapore :  Pearson Education South Asia,  2012. 
 - 567 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789810686185 (pbk.)  RM427.18 9810686188 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.