TY  - BOOK
AU  - Cheng,Ping Keat
TI  - KHIND: Pernahkah anda mendengar tentangnya? daripada lokal kepada global 
SN  - 9789830689302
PY  - 2014///], ©1998
CY  - Kuala Lumpur
PB  - Institut Terjemahan & Buku Malaysia
KW  - Brand name products
KW  - Malaysia
KW  - History
KW  - Management
KW  - Product management
KW  - Branding (Marketing)
N1  - Includes index; Judull asal; KHIND: Have you heard of it? From local to global, 1998
ER  -