TY  - BOOK
AU  - Alpert,Jed
TI  - The mobile marketing revolution: how your brand can have a one-to-one conversation with everyone 
SN  - 9780071788182 (alk. paper)
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Electronic commerce
KW  - Communication in marketing
ER  -