New developments in online marketing / edited by Stephen Tagg, Alan Stevenson and Tiziano Vescovi. - Abingdon, Oxon : Routledge, 2012. - xiii, 205 p. : ill. ; 26 cm. - Key issues in marketing management .

Reproduction of the Journal of Marketing Management, vol. 26, issues 3-4.

Includes bibliographical references and index.

9780415628877 RM446.25 0415628873


Internet marketing.
Social media.