Theaker, Alison. <br/><br/>
The public relations strategic toolkit :  an essential guide to successful public relations practice / 
Alison Theaker and Heather Yaxley. 
 - New York, NY :  Routledge,  2013. 
 - xiv, 386 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. [356]-374) and index. 
<br/><br/><label>ISBN: </label>9780415676472 (hbk. : alk. paper) 9780415676489 (pbk. : alk. paper)  RM132.47 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations--Public relations.<br/>Business communication.