TY  - BOOK
AU  - Simakova,Elena
TI  - Marketing technologies: corporate cultures and technological change 
T2  - Routledge studies in innovation, organization, and technology
SN  - 9780415624770 (hbk.)
PY  - 2013///
CY  - London
PB  - Routledge
KW  - Organizational change
KW  - Electronic commerce
KW  - Technological innovations
KW  - Economic aspects
KW  - Management
N1  - Includes bibliographical references (p. [158]-181) and index
ER  -