Simakova, Elena,  1973- <br/><br/>
Marketing technologies :  corporate cultures and technological change / 
Elena Simakova. 
 - London :  Routledge,  2013. 
 - xvi, 185 p. ;  25 cm. 
 - Routledge studies in innovation, organization, and technology .
<br/><br/>Includes bibliographical references (p. [158]-181) and index. 
<br/><br/><label>ISBN: </label>9780415624770 (hbk.)  RM433.25 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Organizational change.<br/>Electronic commerce.<br/>Technological innovations--Economic aspects.<br/>Management--Technological innovations.