Powell, Larry.

Political campaign communication : inside and out / Larry Powell, Joseph Cowart. - 2nd ed. - Boston : Pearson, 2013. - xiii, 306 p. ; 23 cm.

Includes bibliographical references (p. 266-296) and index.

9780205006090 (pbk. : alk. paper) RM249.00 0205006094 (pbk. : alk. paper)


Campaign management--United States.
Political campaigns--United States.
Communication in politics--United States.