TY  - BOOK
AU  - Scudder,Virgil
AU  - Scudder,Ken
TI  - World class communication: how great CEOs win with the public, shareholders, employees, and the media 
SN  - 9781118230053 (hbk.)
PY  - 2012///
CY  - Hoboken, N.J.
PB  - John Wiely & Sons
KW  - Communication in management
KW  - Communication in organizations
KW  - Public relations
N1  - Includes bibliographical references and index
ER  -