Power stories : the 8 stories you must tell to build an epic business /
Eights stories you must tell to build an epic business
Valerie Khoo.
- Richmond, Vic. : John Wiley & Sons, 2013.
- xiv, 167 p. : ill. ; 21 cm.
About the author -- Introduction -- 1. It's all about connection -- 2. The entrepreneur's journey -- 3. Your passion story -- 4. Your business story -- 5. Your customer story -- 6. Your pitch story -- 7. Your product story -- 8. Your leader's story -- 9. Your media story -- 10. From storytelling to story sharing -- 11. What's your story -- Conclusion : So what's next? -- Acknowledgments.