TY  - BOOK
AU  - Fernandez,Phil
TI  - Revenue disruption: game-changing sales and marketing strategies to accelerate growth 
SN  - 9781118299296 (cloth)
PY  - 2012///
CY  - Hoboken, N. J.
PB  - Wiley
KW  - Marketing
KW  - Purchasing
N1  - Includes bibliographical references (p. 211-217) and index; It's the buyer, stupid -- The selling cry of the lonely hunter -- Before and after mad men : a brief history of marketing -- Demand generation emerges
ER  -