Revenue disruption : game-changing sales and marketing strategies to accelerate growth - Fernandez, Phil , 1960- (Hoboken, N. J. : Wiley, 2012)
It's the buyer, stupid -- The selling cry of the lonely hunter -- Before and after mad men : a brief history of marketing -- Demand generation emerges.
Includes bibliographical references (p. 211-217) and index.
Keywords: Marketing; Purchasing