Fernandez, Phil ,  1960- <br/><br/>
Revenue disruption :  game-changing sales and marketing strategies to accelerate growth / 
Phil Fernandez. 
 - Hoboken, N. J. :  Wiley,  c2012. 
 - xv, 224 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 211-217) and index. 
<br/><br/>It's the buyer, stupid -- The selling cry of the lonely hunter -- Before and after mad men : a brief history of marketing -- Demand generation emerges. 
<br/><br/><label>ISBN: </label>9781118299296 (cloth)  RM65.95 1118299299 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Purchasing.