Odden, Lee. <br/><br/>
Optimize :  how to attract and engage more customers by integrating SEO, social media, and content marketing / 
Lee Odden. 
 - Hoboken, N.J. :  Wiley,  2012. 
 - xii, 243 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 233-238) and index. 
<br/><br/><label>ISBN: </label>9781118167779 (hbk.)  RM65.95 1118167775 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.<br/>Direct selling.<br/>Social media.