Dunne, Patrick M.

Retailing / Patrick M. Dunne, Robert F. Lusch, James R. Carver. - 8th edition. - Mason, OH : South-Western Cengage Learning, [2014]. - xxxi, 663 pages : color illustrations ; 26 cm.

Includes bibliographical references and indexes.

9781133953807 (hbk.) RM978.96 1133953808 (hbk.)


Retail trade.