Roberts, Mary Lou. <br/><br/>
Internet marketing :  integrating online and offline strategies / 
Mary Lou Roberts, Debra Zahay. 
 - 3rd ed. 
 - Mason, OH :  South-Western Cengage Learning,  c2013. 
 - xxii, 484 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Internet marketing as part of the marketing communications mix -- The internet value chain -- Business models and strategies -- The direct response and database foundations of internet marketing -- Online branding and video marketing -- Display advertising and other customer acquisition techniques -- Email marketing to build consumer and business relationships -- Search marketing: SEO and PPC -- Social media marketing -- Lead generation and conversion in B2B markets -- Customer relationship development and retention marketing -- Developing and maintaining effective websites -- Customer service and support in web space -- Measuring and evaluating web marketing programs -- Social and regulatory issues: privacy, security, and intellectual property -- Mobile marketing and related developments. 
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<br/><br/><label>ISBN: </label>9781133625902 (pbk.)  RM327.18 1133625908 (pbk.) 9781133627012 (pbk.) 1133627013 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.