Kaser, Ken. <br/><br/>
Advertising & sales promotion / 
 Advertising and sales promotion. 
Ken Kaser. 
 - Mason, Ohio :  South-Western, Cengage Learning,  2013. 
 - xix, 461 p. :  col. ill. ;  29 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781111573232 (hbk.)  RM267.71 1111573239 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.