TY  - BOOK
AU  - Barker,Melissa S.
AU  - Barker,Donald I.
AU  - Bormann,Nicholas F.
AU  - Neher,Krista E.
TI  - Social media marketing: a strategic approach 
SN  - 9780538480871 (pbk.)
PY  - 2013///
CY  - Mason, OH.
PB  - South-Western, Cengage Learning
KW  - Internet marketing
KW  - Textbooks
KW  - Viral marketing
N1  - Includes bibliographical references and index
ER  -