TY  - BOOK
AU  - Payne,Adrian
AU  - Frow,Pennie
ED  - Cambridge University Press.
TI  - Strategic customer management: integrating relationship marketing and CRM 
SN  - 9781107014961 (hbk.)
PY  - 2013///
CY  - Cambridge, UK
PB  - Cambridge University Press
N1  - Includes bibliographical references and index
ER  -