Payne, Adrian. <br/><br/>
Strategic customer management :  integrating relationship marketing and CRM / 
Adrian Payne, Pennie Frow. 
 - Cambridge, UK :  Cambridge University Press,  2013. 
 - xvi, 529 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781107014961 (hbk.)  RM387.00 1107014964 (hbk.) 9781107649224 (pbk.) 1107649226 (pbk.)