TY  - BOOK
AU  - Cafarelli,Eugene J.
TI  - Developing new products and repositioning mature brands: a risk-reduction system that produces investment alternatives 
SN  - 0471046345
PY  - 1980///
CY  - New York
PB  - Wiley
KW  - Product management
KW  - New products
N1  - 'A Ronald Press publication.'; Includes index; Bibliography: p.249
ER  -