Cafarelli, Eugene J.,  1938- <br/><br/>
Developing new products and repositioning mature brands  a risk-reduction system that produces investment alternatives / 
Eugene J. Cafarelli 
 - New York :  Wiley,  1980 
 - 253 p. ;  22 cm. 
 - Ronald series on marketing management .
<br/><br/> 'A Ronald Press publication.'  Includes index 
<br/><br/>Bibliography: p.249 
<br/><br/><label>ISBN: </label>0471046345 
<br/><br/><label>LCCN: </label>80-013112 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>New products