Duggan, William R. <br/><br/>
Creative strategy :  a guide for innovation/ 
William Duggan. 
 - New York :  Columbia Business School Pub.,  2013. 
 - viii, 165 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [155]-158) and index. 
<br/><br/>From mind to method -- Precedents -- What's the problem? -- Where do we look? -- Creative combination -- Resolution -- Get organized -- Kinds of innovation -- Brainstorming -- Top ten -- Creative -- Strategy. 
<br/><br/><label>ISBN: </label>9780231160520 (cloth : alk. paper)  RM85.77 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business.<br/>Creative thinking.<br/>Diffusion of innovations.<br/>Strategic planning.