A handbook of media and communication research :  qualitative and quantitative methodologies / 
edited by Klaus Bruhn Jensen. 
 - 2nd ed. 
 - London :  Routledge,  2012. 
 - xii, 431 p :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 371-411) and index. 
<br/><br/><label>ISBN: </label>9780415609654 (hbk.)  RM393.60 9780415609661 (pbk.)  RM132.79 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology.<br/>Humanities--Methodology.<br/>Social sciences--Methodology.