TY  - BOOK
AU  - Detrani,Jason R.
TI  - Mass communication: issues, perspectives and techniques 
SN  - 9781926692951 (hbk.)
PY  - 2011///
CY  - Oakville, Ont.
PB  - Apple Academic Press
KW  - Mass media
KW  - Mias
N1  - Includes bibliographical references and index
N2  - Mass communication is the academic study of the various means by which individuals and entities communication information via mass media to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio television and film, and of course, the internet
ER  -