TY  - BOOK
AU  - Hutt,Michael D.
AU  - Speh,Thomas W.
TI  - Business marketing management: B2B 
SN  - 9781133189565 (hbk.)
PY  - 2013///
CY  - Australia
PB  - South-Western, Cengage Learning
KW  - Industrial marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -