Hutt, Michael D. <br/><br/>
Business marketing management :  B2B / 
Michael D. Hutt, Thomas W. Speh. 
 - 11th ed. 
 - Australia :  South-Western, Cengage Learning,  2013. 
 - xxx, 428 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781133189565 (hbk.)  RM1009.75 1133189563 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management--Case studies.