TY  - BOOK
AU  - Sinno,Abdul-Karim Rafic
TI  - Determinants of advertising content
PY  - 1982///
CY  - Madison
PB  - University of Wisconsin-Madison
KW  - Advertising, Point of sale
KW  - Advertising
KW  - Management
N1  - Thesis (Ph.D.)-University of Wisconsin-Madison, 1982
ER  -