Sinno, Abdul-Karim Rafic <br/><br/>
Determinants of advertising content / 
by Abdul-Karim Rafic Sinno 
 - Madison :  University of Wisconsin-Madison,  1982 
 - 125 p. ;  21 cm. 
<br/><br/>Thesis (Ph.D.)-University of Wisconsin-Madison, 1982 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Point of sale<br/>Advertising--Management