Peter, J. Paul. <br/><br/>
Marketing management :  knowledge and skills / 
J. Paul Peter, James H. Donnelly, Jr. 
 - 11th ed. 
 - New York, NY :  McGraw-Hill Irwin,  2013. 
 - xvii, 796 p. :  ill. (some col.) ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077861056 (hbk.)  RM699.24 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.