TY  - BOOK
AU  - Knee,Jonathan A.
AU  - Greenwald,Bruce C.N.
AU  - Seave,Ava
TI  - The curse of the mogul: what's wrong with the world's leading media companies 
SN  - 9781591843900 (pbk.)
PY  - 2011///
CY  - New York
PB  - Portfolio Penguin
KW  - Mass media
KW  - Management
N1  - Originally published in hardcover: New York : Portfolio, 2009; Includes bibliographical references and index
N2  - We live in the age of big Media, with the celebrity moguls telling us that'content is king.' But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart?
ER  -