Knee, Jonathan A. <br/><br/>
The curse of the mogul :  what's wrong with the world's leading media companies / 
Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave. 
 - Pbk. ed. with a new postscript. 
 - New York :  Portfolio Penguin,  2011. 
 - viii, 312 p. :  ill. ;  22 cm. 
<br/><br/> Originally published in hardcover: New York : Portfolio, 2009. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> We live in the age of big Media, with the celebrity moguls telling us that'content is king.' But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? 
<br/><br/><label>ISBN: </label>9781591843900 (pbk.)  RM61.50 1591843901 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management.