TY  - BOOK
AU  - Horberry,Roger
TI  - Sounds good on paper: how to bring business language to life 
SN  - 9781408122310 (pbk.)
PY  - 2010///
CY  - London
PB  - A. & C. Black
KW  - Figures of speech
KW  - Business writing
N1  - Includes bibliographical references (p. [166]-167) and index
N2  - Figures of speech are pure gold for business writers. They make our words more powerful, persuasive and poetic, and help us get our message across in a way that's immediate and memorable. This book explains 50 of our finest figures and enables people to express themselves with style and impact
ER  -