Zikmund, G. W.

Business research methods / William G. Zikmund ... [et al.]. - 9th edition. - South Western : Cengage Learning, 2012. - xxv, 670 pages : illustrations ; 29 cm.

Bahan Bacaan Asas Fakulti 2013

Includes bibliographical references and index.

9781111826925 RM1,049.14


Business--Research.
Management--Research.