Managerial economics and business strategy - Baye, Michael R., 1958- (Boston, Mass. : McGraw-Hill, 2003)
Book is accompanied by 1 computer optical disc, entitled'Learning CD-ROM to accompany Managerial economics & business strategy' bearing the same call number and available at Bahagian Koleksi Media.
Includes bibliographical references (p. 539-556) and indexes.
Keywords: Managerial economics; Strategic planning