TY  - BOOK
AU  - Alsop,Ronald
AU  - Abrams, Bill.
TI  - The Wall street journal on marketing
SN  - 0870948962
PY  - 1986///
CY  - Homewood, Ill.
PB  - Dow Jones-Irwin
KW  - Marketing
N1  - A collection of the Wall Street journal's weekly columns on marketing, written by the authors 1980-1986
ER  -