Alsop, Ronald. <br/><br/>
The Wall street journal on marketing / 
Ronald Alsop, Bill Abrams. 
 - Homewood, Ill. :  Dow Jones-Irwin,  1986. 
 - x, 294 p. :  ill. ;  24 cm. 
<br/><br/> A collection of the Wall Street journal's weekly columns on marketing, written by the authors 1980-1986. 
<br/><br/><label>ISBN: </label>0870948962 025605379X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.