Evans, Joel R. <br/><br/>
Marketing, 10e :  marketing in the 21st century / 
Joel R. Evans, Barry Berman ; [edited by] Dreis VanLanduyt, Kendra Leonard, Daniel Plofchan. 
 - 10th ed. 
 - Mason, OH :  Thomson Custom Solutions,  2006. 
 - xxxiii, 702 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>0759391556 (softcover : alk. paper)  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.