West, Douglas C. <br/><br/>
Strategic marketing :  creating competitive advantage / 
Douglas West, John Ford, and Essam Ibrahim. 
 - New York :  Oxford University Press,  2006. 
 - xxv, 517 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780199273980 (pbk.)  Hadiah 0199273987 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.